Actually, I’m an overnight success, but it took twenty years.
Monty Hall
Using social media as a marketing tool for the past three years has felt like a never-ending game of “Let’s Make a Deal.” To use social media successfully it takes:
- Time
- Focus
- Analysis
- Curiosity
Revolving doors of the social media game include:
- Google algorithms changing frequently
- Facebook business page upgrades rolling out regularly
- LinkedIn features increasing rapidly
- Blogging tools expanding exponentially
Truth is: Social media success takes time.
Business owners who have put off using social media now see that they are falling behind and want to get in the game. If you’re in that group, use these questions as a springboard to get started:
- What types of social media do my existing/new customers use: Facebook? LinkedIn? Blogs? Twitter? Foursquare? Yelp? Reviews?
- Are my customers light, regular or heavy social media users?
- Where does social media fit into my marketing plan?
- What marketing techniques have been successful in the past for my business? 2-for-1 deals? Discounts? Loyalty programs? Superior customer service? Everyday value?
- How will I measure the results of my social media campaigns?
- Do I have someone on staff to consistently generate content to drive business results?
- Which social media specialist should I partner with?
Need help? Request a free chat to determine what’s behind Door #1, Door #2 or Door #3 of your social media future.
