QR code Marketing: 3 tips for SMB

Here are 3 tips for using QR code marketing to promote your small business (SMB):

  1. Review your marketing plan. Don’t have one? Make one! Having a plan helps direct and prioritize your marketing budget. If you want your business to survive, much less thrive,  you need advertising and marketing.
  2. Integrate QR codes into your marketing materials. Start by replacing the website on your business card with a QR code. Include a code on your sell sheets. Display your code on a sandwich board outside your business. Track visitors who come to your website using QR codes.
  3. Link your QR code to content that will convert casual shoppers to customers. Examples: A landing page with a special offer; video about your how your company solves problems for customers; pertinent case studies or white papers.

Want to integrate QR codes into your marketing? Let’s chat!

more on how to use QR codes SMB

How QR Codes can help grow your business

Using QR codes for customer feedback

QR codes promote product portfolio


Susan Maus is a marketing, communications and sales consultant from Minneapolis.