Here are 3 tips for using QR code marketing to promote your small business (SMB):
- Review your marketing plan. Don’t have one? Make one! Having a plan helps direct and prioritize your marketing budget. If you want your business to survive, much less thrive,Â you need advertising and marketing.
- Integrate QR codes into your marketing materials. Start by replacing the website on your business card with a QR code. Include a code on your sell sheets. Display your code on a sandwich board outside your business. Track visitors who come to your website using QR codes.
- Link your QR code to content that will convert casual shoppers to customers. Examples: A landing page with a special offer; video about your how your company solves problems for customers; pertinent case studies or white papers.
Want to integrate QR codes into your marketing? Let’s chat!