Social media can be an efficient, cost effective and measurable way to build your small business.
But before you blog, tweet or fan you’ve got to have a plan.
Here are my 5 SMART Steps for using social media to drive business:
Set Goals
Manage Strategy
Assess Tools
Re-purpose Content
Tenaciously Review, Revise, Repeat
When considering social media as a marketing and SEO tool, small business owners must consider whether you (or your staff) have the time and expertise to:
Integrate social media into your marketing plan
Choose the best social media tools to drive business
Brainstorm, create and post content
Measure and analyze the results
Recommend improvements to get desired results
It’s OK if you’re missing a few components. Social media consultants abound – but only one uses social media to drive search engine optimization…Word of Maus!
We collaborate with you to grow your business. Our operating principle: You are the expert in your business and we are the expert in ours. By working together, collaborating, we help you grow!
Getting a return from your website or blog Analytics data does take an investment. The most important investment to start with is making sure you or someone at your organization has the expertise and time to put your data to use.
Better yet, why not hit the ground running by collaborating with a SEO consultant? You’ll save staff time and money AND you’ll get expert advice that will help your small business grow.
Once my site is optimized will I maintain my search engine rank without any additional work?
A:
No. The battle for search engine placement continues everyday. Why? Because companies that use blogs and other social media are continually posting new information. Search engines strive to return relevant keyword results. Two factors in relevance are timeliness and frequency of information posted.
Just optimized a client's fb fan page. Facebook will feed your sales funnel - be sure you have tools to respond to/convert fans.08:47:07 PM August 31, 2010from web
