Your website should be the cornerstone of your marketing activities.
Why?
The reason that you still need a website – and should not depend only on social media outlets such as Facebook or Twitter – is that you own and control your website.
Facebook’s ever evolving platform such as the changes set for Oct. 1 and frequent overcapacity messages on Twitter are two examples of how you can’t control your own destiny if you depend solely on social media to attract, info and convert prospects.
Yes, be active on social media that is of interest to your customers.
Just be sure to funnel connections to your website so you can get to know them on your own terms. That way, you’ll be ready to match your offerings to their needs when they are ready to buy.
For five more reasons why websites still matter click here.
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