Three reasons to embrace a strategic marketing approach:
- Strategic marketing objectives that are tied to business goals give you a target to hit. When you identify what you want your marketing to do for you (i.e. more customers, list building, increased sales) you can focus on the marketing tool that will be most effective. Without meaningful goals you will likely stumble through the forest of details (such as color palettes or logo tweaks) and miss the trees (converting leads into sales).
- Measure marketing results to stay focused on your target. Relentless attention to the analytics of your marketing campaign or website allows you to make adjustments as you go. Use data such as email opens and links clicked to refine your message and get the results you want.
- Use lessons from each campaign to improve future marketing strategies. A little reflection on what worked and what didn’t goes a long way toward making your next marketing endeavor more successful!