Wondering how to track sales activity? Here are 4 ideas to try

Tracking ROI of sales and marketing activities lets you measure results and make informed business decisions. The best … [Read More...]

Tight Marketing Budget? 5 steps for success in 2012

Marketing budgets are lean in 2012. Use 5 smart steps to ensure that your marketing plan makes the most of a tight … [Read More...]

Year-end marketing: 3 tips for your website

As you review this year's marketing success and look forward to marketing in 2012, don't overlook the top 3 features … [Read More...]

Email marketing ROI: 4 orders in 15 minutes

'Tis the season for email marketing for my retail clients. A blast sent last week had a 26% open rate and an 8% click … [Read More...]

Susan on Twitter

wordOfmaus posted a photo: QR code displayed on a digital display at Mall of America links to a contest. wordOfmaus posted a photo: My new Toro snow blower came with a point-of-use QR code. The code connects to a video on snow blower tips. Let it snow, let it snow, let it snow...I'm ready! wordOfmaus posted a photo: Posters were placed throughout the Uptown neighborhood of Minneapolis to promote the opening of a new bar. wordOfmaus posted a photo: Best Buy has a gaming station in the concourse at Target Field in Minneapolis that integrates a QR code for its gaming app. wordOfmaus posted a photo: Smartphone users have to be able to scan a QR code. Placing the code out of reach makes it difficult to scan. wordOfmaus posted a photo: QR codes have entered a new phase. They can be integrated into marketing campaigns in an attractive way that isn’t an eyesore. wordOfmaus posted a photo: QR code along the bike path at Lake Nokomis in Minneapolis directed riders to bike tour information. wordOfmaus posted a photo: Republican party of MN utilized a qr code at the 2011 Minnesota State Fair to educate voters about the 2012 election. wordOfmaus posted a photo: Iowa Department of Natural Resources posted a qr code at its Iowa State Fair indoor archery range in August 2011.